Google is the king of search engines. Your website’s ranking can make or break your online presence. But how do you stay or get to the top of the all-powerful Google search result list? SEO of course! But if your organization is relatively new to the digital world, how can you let your online presence be known? That’s where Google’s commitment to non-profits comes in with Google for Nonprofits.
Google states, “Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Ad Grants and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story.”
The big thing Google offers in relation to web searches is Google Ad Grants. If you qualify you can receive up to $10,000 in “in-kind” Google AdWords advertising every month! That could create a huge impact on your organization’s digital reach, which could produce positive results in both awareness and donations.
If your wondering how Google AdWords work, Econsultancy.com breaks it down:
Basically you pick some keywords that a searcher might use on Google, then create an advert that will appear on the SERP (search engine results page) based on those keywords. Of course you’re probably not going to be the only company wanting to serve adverts to people who use those particular terms…. If you want your ad to appear at all, you have to bid against other marketers on how much you’re willing to pay Google AdWords every time a searcher clicks on your ad. Obviously the more you pay-per-click (PPC) the more likely your ad will appear in the search results.
The whole article, What is Google AdWords and how does it work?, is well worth a read especially if you’re new to search marketing.
I personally applaud Google for helping out non-profit organizations get their message out into the world! What about you? Do you use or do you plan to apply for Google AdWord grants? I’d love to hear your stories!